Bluesky Interactive Platform Design

We developed one of the most successful automotive website platforms in the industry.

Bluesky Interactive and Technical Labs came together to develop one of the most successful automotive website platforms in the industry. There was a key focus on high throughput, high availability, extensible coding practices and ultimate freedom for designers. 

The platform now runs sites for hundreds of the best award winning manufacturers, automotive dealerships and dealer groups in the UK.

Core to the platform's success is a groundwork of highly optimised webservices that pull in data from across the automotive sector to allow rich, customised and highly targeted websites that focus on conversion.

The platform is formed largely around the ASP.NET/WCF stack with SQL Server being the data layer. Extremely large volumes of traffic are enabled via advanced caching techniques, and a focus on modular design allows for constant iteration to keep the platform at the forefront.

The development teams at Technical Labs and Bluesky interactive worked in a tightly collaborative manner that allowed easy cross training and enables easy ongoing support and development of the platform.

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We developed one of the most successful automotive website platforms in the industry.

Technologies Used


  • ASP.NET VB and C#
  • WCF
  • SQL Server

We have worked with Ben and the team at Technical Labs for many years, on both complex enterprise applications and on websites. Ben also fulfils a consulting CTO role for my organisation offering great advice always aligned to commercial outcomes. Their technical excellence is second to none. Technical Labs are very successful at surrounding themselves with other high performing experts to underwrite their commitment to design and delivery. I have absolutely no hesitation in recommending you talk to these guys.

Alan Crane, Bluesky Interactive

Alan Crane Managing Director, Bluesky Interactive

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