Sytner Affinity

Competitive prices and exclusive supply terms, from the UK's leading motor retail group.

The Sytner Affinity program has been designed and developed over the last ten years, allowing third party companies to offer their staff the most convenient way of purchasing vehicles as part of an employee benefits package. 

Technical Labs were challenged with building a highly integrated system on the Umbraco platform to showcase over 10,000 vehicles, new car offers and servicing deals in a co-branded environment.

The Affinity team use the new platform to manage all inbound contact, dealing with enquiries from the employees of some of the most prestigious brands in the UK. 

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Competitive prices and exclusive supply terms, from the UK's leading motor retail group.

Technologies Used


  • ASP.NET MVC C#
  • Umbraco
  • Angular JS
  • SQL Server
  • Web API
  • Zendesk

Technical Labs are driven by a passion to ensure that every application they build is industry leading. With many agencies we often find that we are forced to compromise the scope of our projects, this is not the case with Technical Labs. The team works extremely closely with us to ensure that the end products exceed all expectations.

Georgina Olsen, Sytner Group Ltd

Georgina Olsen Head of Digital Marketing, Sytner Group Ltd

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